If you’re a paint protection film (PPF) installer looking to grow your business, one of the fastest ways to scale is by securing work with dealerships. Dealerships consistently have new cars rolling in, and they’re often willing to pay a premium for high-quality protection. Here’s a step-by-step guide from The Tint Academy to help you get started, plus tips on pricing and maximizing your profits.
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Step 1: Build a Professional Portfolio
Before approaching any dealership, you need proof that you can deliver flawless results. Your portfolio should include:
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High-quality photos and videos of your PPF installations, highlighting edges, curves, and full coverage.
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Testimonials or references from past clients. Dealerships want assurance that their vehicles are in good hands.
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Before-and-after comparisons that showcase the visual and protective benefits of PPF.
Having a professional portfolio not only builds credibility but also gives you leverage when discussing pricing.
Step 2: Research and Target Local Dealerships
Not every dealership is the same, and some may already have preferred installers. Start by:
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Listing all dealerships in your area and noting which brands they sell.
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Understanding the types of vehicles they sell and the typical customer profile. High-end luxury or performance brands often have customers who expect PPF.
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Reaching out to the service or detailing manager—these are usually your decision-makers.
Tip: Approach dealerships with a solution, not just a sales pitch. Highlight how offering PPF can enhance their customer experience and protect their vehicles.
Step 3: Offer Clear Packages and Pricing
When presenting your services, structure your offerings into clear packages:
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Partial Front (Hood, Fenders, Mirrors): $800–$1,200
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Full Front (Front bumper, hood, fenders, mirrors, headlights): $1,500–$2,500
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Full Vehicle Coverage: $3,500–$6,000+ depending on vehicle size and complexity
These prices vary by market and vehicle type, but dealerships are often willing to pay on the higher end for quality work.
Pro Tip: Include optional add-ons like ceramic coating over PPF, which can increase your revenue per car.
Step 4: Know Your Profit Margins and Costs
Understanding your costs and margins is key to a sustainable dealership partnership. For most PPF installers:
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Film Costs: Typically 20–35% of your price. Premium films cost more but allow for higher pricing.
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Labor Costs: Factor in your hourly rate or the cost of any employees.
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Other Expenses: Tools, training, and consumables (tape, squeegees, gloves).
A good benchmark is aiming for 50–60% profit margin on dealership work. For example:
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Installing a full front PPF for $2,000 might cost $800 in materials and labor, leaving $1,200 profit.
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Full vehicle coverage at $5,000 could cost $2,200, leaving $2,800 profit.
Bonus Tip: Build a Long-Term Relationship
Once you land a dealership, treat it as a long-term partnership. Consistent quality, communication, and professionalism will lead to repeat business, referrals, and even exclusive agreements.
Final Thoughts:
Getting dealership work as a PPF installer can transform your business, providing steady, high-ticket jobs. By building a strong portfolio, targeting the right dealerships, offering transparent pricing, and managing your margins, you can turn this strategy into a major revenue stream.
At The Tint Academy, we teach installers how to not only perfect their PPF skills but also navigate the business side to maximize profits.
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