We're not doing Black Friday deals at Tint Academy this year. And if you own a window tint or PPF business, we don't think you should either.
Every time you discount your work, you teach your customers to wait for a sale instead of paying for your skills. You're not Walmart. You're not Amazon. You're a skilled installer who invested in training, tools, film and your craft. Here's what to do instead of cutting your price.
Watch: Why We're Not Doing Black Friday Deals
The Problem With Discounting Your Tint or PPF Work
In the video, Adam points out what a lot of shops are doing right now: 20%, 30%, even 50% off, often running the same sale graphic. The problem isn't only the weekend revenue you give up.
Every time you discount your work, you're teaching your customers to wait for a sale instead of paying for your skills. You're a skilled installer who invested in training, tools, film and perfecting your craft. Giving away 30% of your revenue just because it's Black Friday? Think about that.
1. Add Value, Not Discounts
Instead of taking $100 off a tint or PPF job, offer an upgraded film package or an added service that has a low cost to you and a high value to the customer. Bundle your packages.
The customer still gets something extra for booking now. You keep your labour priced like the skilled work it is, instead of training people to expect $100 off.
2. Sell Gift Cards
Black Friday is a perfect time to sell gift cards for Christmas. Get customers buying gift cards for their friends and family without discounting your labour.
You bring in revenue now, and the install still books at your normal rate when they're ready to use it.
3. Market Your Quality
Show your installations. Show your customer reviews. Explain why your film, your warranty and your workmanship are worth the price.
People shopping around on Black Friday are already comparing shops. Give them a reason to choose you for the quality of the work, not because you were the cheapest post in their feed.
4. Sell the Appointment, Not the Discount
Get customers booking their winter tint and PPF installs now. Give them a reason to secure their spot, instead of a reason to expect cheaper prices.
Winter work still needs to be scheduled. Selling the appointment fills your calendar. Selling a discount just lowers what that calendar is worth.
Be the Best Choice, Not the Cheapest
Here's what Adam wants every window tint and PPF installer to understand: you do not build a profitable business by being the cheapest. You build it by being the best choice.
This Black Friday, stop asking yourself how much you should discount, and start asking how you can make your business worth more.
Installing Film Is Only Half the Business
Tint Academy has trained 6,500+ students over 10 years and is an official Scorpion Window Film training partner. One thing we want every installer to learn is that knowing how to install film is only half the business.
If you want help with the other half, grab our free ebook, From $0 to $10K: The Window Tint Business Blueprint. For hands-on window tint and PPF training, visit tint.academy, or follow more business tips on our YouTube channel.
Get the free ebook See courses at tint.academy
FAQ: Black Friday for Tint and PPF Shops
Should my window tint shop do Black Friday deals?
Tint Academy isn't doing Black Friday deals this year, and if you own a window tint or PPF business, we don't think you should either. Discounting teaches customers to wait for a sale instead of paying for your skills.
Why is discounting a problem for a tint or PPF shop?
You're not Walmart or Amazon. You're a skilled installer who invested in training, tools, film and your craft. Giving away 30% of your revenue just because it's Black Friday undercuts the value of that work.
What can I offer instead of $100 off?
Add value, not discounts. Offer an upgraded film package or an added service that has a low cost to you and a high value to the customer, and bundle your packages.
Are gift cards a better Black Friday idea for a tint shop?
Yes. Black Friday is a perfect time to sell gift cards for Christmas, so customers can buy for friends and family without you discounting your labour.
How do I market quality instead of a sale price?
Show your installations and customer reviews, and explain why your film, warranty and workmanship are worth the price.
What does "sell the appointment, not the discount" mean?
Get customers booking their winter tint and PPF installs now. Give them a reason to secure their spot, instead of a reason to expect cheaper prices.
Where can I get the free From $0 to $10K book?
Download From $0 to $10K: The Window Tint Business Blueprint free on the Tint Academy store. Installing film is only half the business, and the book is there to help with the rest.
Where can I get hands-on window tint and PPF training?
Visit tint.academy for upcoming 2-day hands-on courses, or call or text USA 321-364-9518 or Canada 289-201-2070. Follow @tint.academy on YouTube for more tips on building a profitable window tint business.
Make Your Business Worth More This Black Friday
You don't build a profitable business by being the cheapest. You build it by being the best choice. Watch the video above, pick one of the four alternatives, and use this weekend to make your shop worth more — not cheaper.
Questions? Call or text USA 321-364-9518 | Canada 289-201-2070.
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